Monochrome drawings for the green hair salon.

Illustration | Visual Design
Collaboration under External Art Direction by Studio Franza

The goal was to create a set of spot illustrations for the storefront, website, and printed materials of an organic hair salon. The illustrations needed to support the salon’s brand values and enhance its visual presence across both physical and digital touchpoints.

The visual language focused on friendliness, personality, and simplicity. The illustrations were designed to feel approachable and human, reinforcing the organic and welcoming character of the salon while remaining versatile across multiple applications.

The illustrations were developed in close alignment with the existing brand direction. Visual motifs, line quality, and compositional simplicity were refined to ensure consistency across storefront graphics, web use, and print materials.

The illustrations contributed to a cohesive and recognizable visual identity across the salon’s communication channels, supporting a warm and approachable brand experience.